If you are selling or renting a flat in Prague, the first thing a buyer sees is the photo. On Sreality, Bezrealitky, Airbnb or Booking.com, a listing gets a few seconds of attention before someone scrolls on. This guide explains what professional real estate photography costs in Prague in 2026, what a typical package includes and which add-ons are worth paying for.
Typical real estate photography prices in Prague
Prices vary with the size of the property, the number of final images and the add-ons you choose. At PragueB2B our real estate photography packages start at 3 600 CZK for a standard apartment shoot. Here is what the market in Prague usually looks like:
| Property type | Typical price | Final images |
|---|---|---|
| Studio or 1+kk apartment | 3 600 – 4 500 CZK | 12 – 18 |
| 2+kk to 3+1 apartment | 4 000 – 6 000 CZK | 18 – 30 |
| Family house or villa | 6 000 – 9 000 CZK | 30 – 45 |
| Drone photos and video add-on | from 1 600 CZK | 6 – 10 aerial images or a 30-60 s clip |
| Matterport 3D virtual tour | from 3 500 CZK | full walk-through with floor plan |
All prices are starting prices for shoots inside Prague. Properties outside the city, night shoots and same-day delivery are quoted separately. Ask us for a fixed quote and you will have it within 24 hours.
What is included in a standard shoot
- Preparation call to agree on the key rooms, the best time of day and access.
- On-site shoot of 60 to 120 minutes with a wide-angle lens, tripod and professional lighting.
- HDR or flash-blended editing so that windows show the view instead of a white blur.
- Colour correction and straightening of every vertical line, which is what separates professional real estate photos from phone snapshots.
- Web-ready and print-ready files delivered through a private online gallery within 48 hours.
- Licence to use the images for the sale or rental of that property, on portals, social media and brochures.
Add-ons that actually increase enquiries
Drone photography
Aerial images show the plot, the surroundings and the distance to the metro or the river in a way ground photos cannot. For houses, villas, land and larger developments the drone add-on is usually the best value in the whole package. Read our guide to drone rules in Prague to see where flying is allowed.
Matterport 3D virtual tour
A 3D tour lets buyers walk through the flat from their phone. Agents tell us that tours reduce the number of pointless viewings, because people who book a visit already know the layout. For international buyers and for rentals let sight unseen a tour is almost mandatory. See what a Matterport tour is and when it pays off.
Twilight photos
One or two exterior photos at dusk with the lights on make a listing stand out in a grid of daylight images. They cost more because they require a second visit, but for premium properties they are worth it.
What affects the price
- Size and number of rooms: more rooms means more setups and more editing.
- Condition of the property: an empty, clean flat shoots quickly; a furnished flat needs styling time. Our preparation checklist helps you cut that time.
- Deadline: standard delivery is 48 hours, express delivery within 24 hours costs extra.
- Usage: photos for one listing are priced differently from photos for a developer’s long-term marketing campaign.
Is professional photography worth it for a rental?
Yes, especially in Prague where the rental market is competitive and international. A well-photographed flat rents faster and often at a higher price, which pays for the shoot many times over. For short-term rentals the effect is even bigger: on Airbnb the cover photo directly decides your click-through rate.
Frequently asked questions
How long does a real estate photo shoot take?
A standard Prague apartment takes 60 to 90 minutes on site. Houses and villas take two to three hours, longer if drone or 3D tour is included.
When will I receive the photos?
Edited photos are delivered within 48 hours through an online gallery. Express delivery within 24 hours is available on request.
Do I need to be present at the shoot?
No. Many agents and owners simply arrange access. We do recommend that the flat is prepared according to our checklist before we arrive.
Can I use the photos on Sreality, Airbnb and Booking.com?
Yes. The licence covers all online portals, social media and printed materials connected with selling or renting the property.